Famous lemon ad for Volkswagen

I found the ad very interesting. It starts off by admitting that there is a few flaws to there product. With that said, you would imagine that with those words will drive customers away from there product. I feel that Volkswagen made a bold move to announce something like that. Later on in the ad it specifies how they produce a great amount of vehicals in a day. "3000 cars a day." That shows the mass production that the factory in Wolfsburg, Germany. They also hve inspectors that will inspect a 140 inspection to each vehicle and will not allow to leave the line without passing those inspection. That creates value to the beetle. During the fifties, having a vehicle inspected was very unlikely. They took time to be sure that the product to the customers is 100% efficent for the road. That's the way Volkswagen has done since the first day Adolf Hitler had asked Ferdinand Porsche to build a car "for the people" Das Auto


"In developing advertising strategies and programs, the company must address two additional questions. First, how will the company organize its advertising function—who will perform which advertising tasks? Second, how will the company adapt its advertising strategies and programs to the complexities of international markets?" ppg401
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing