Lucid Corporation will be offering our product for what its value is worth. After countless hours researching and producing our clear, refreshing product, we feel that a MSRP price of $11.95 that makes it $1.99 a beer. We understand that it will take about $8.98 to make one bottle of beer that’s after taxes and distributing and taxes.
"Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings. Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products"
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
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