Situations or SWOT analysis

There are many brewery establishments in the Las Vegas Valley and a variety of establishments that sell alcohol. Lucid Corporations believe with this type of advantage, we will over come with our new product outbin the publics eyes.

The STRENGTH of Lucid Corporation is that our product is Noe familiar to the publics choice. We feel that as soon as our advertisments and the word of our fans. Our product will be on top with all other top selling beers. Lucid corp. has researched countless hours on searching for clear beer and have found very few out in the market. With that said, we feel that introducing clear beer to the market, will interest many and pass the word on how great the taste and perfect the color satisfies them.

The WEAKNESS of Lucid beer is not really a factor for us. We feel that our product will only catch the customers eyes. There has been a top selling corporation that has tried introducing this type of product and did not succeed. We feel that this was introduced at the wrong time. It may be intimidating to try again with a product that failed but we are satisfied with all that has been produced.

Our OPPURTUNITY for starting here in the Vegas Valley with our new product is very simple. We feel since this city is always visited with visitors from all over the world will only give us the advantage of passing the word to others. The clearity and great taste of our product will catch the interest and will be spoken to others from all over the world.

The only THREAT that Lucid Beer will have are foriegn corporations that will try to replicate the satisfaction of the clarity and the amazing taste of our beer.

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (see Figure 2.7). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing