Week Ten: What Channels are you going to use to get your product noticed

Lucid Corporation feels that the large percentage of our customers will be on the web. We will also have advertisements on the television and radio but we feel that we can have a connection with our customers if we advertise in the web. Becoming involved with our customers will lead us to starting up pages on all social networks and also need to speak to web advertisement companies like goggle and yahoo and MSN to be able to have some space in their front page. We understand that all this time on the web will be costly for us at first but in the long run we feel that all this advertisement will pay off.

Lucid Corporation is also thinking about going to upcoming events and setting up a booth that will have a lot of sampling and free merchandise to be able to distribute our name out to the public and be able to spread our name out to the public.

“In recent years, the increased popularity of online social networks and video sharing has boosted the need for advertising standardization for global brands. Most big marketing and advertising campaigns include a large online presence. Connected consumers can now zip easily across borders via the Internet, making it difficult for advertisers to roll out adapted campaigns in a controlled, orderly fashion. As a result, at the very least, most global consumer brands coordinate their Web sites internationally.”

We feel that we will be able to get the older crowd that are use to the traditional look of their beer by advertising in the traditional way. Lucid Corporation is trying to set the line a little higher and being able to grab hold of the older crowd as well. Advertising on the television and the radio will be able to grab those that are not familiar with the computer.

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing                                                      

Famous lemon ad for Volkswagen

I found the ad very interesting. It starts off by admitting that there is a few flaws to there product. With that said, you would imagine that with those words will drive customers away from there product. I feel that Volkswagen made a bold move to announce something like that. Later on in the ad it specifies how they produce a great amount of vehicals in a day. "3000 cars a day." That shows the mass production that the factory in Wolfsburg, Germany. They also hve inspectors that will inspect a 140 inspection to each vehicle and will not allow to leave the line without passing those inspection. That creates value to the beetle. During the fifties, having a vehicle inspected was very unlikely. They took time to be sure that the product to the customers is 100% efficent for the road. That's the way Volkswagen has done since the first day Adolf Hitler had asked Ferdinand Porsche to build a car "for the people" Das Auto


"In developing advertising strategies and programs, the company must address two additional questions. First, how will the company organize its advertising function—who will perform which advertising tasks? Second, how will the company adapt its advertising strategies and programs to the complexities of international markets?" ppg401
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing    

Week 9: Three great mission statements

I have read our classmates mission statements and found the three that I have selected more interesting and persuasive for me to enjoy their beer. I feel that they did a great job on describing the style of beer they are offering. 

Bitches’ Brews mission is to sell delicious and remarkable drinks that appeal to the feminine pallet.  The drinks we sell meet the highest standards of quality and freshness and combine both modern and traditional styles of brewing with creativity.  To consistently provide our customers with impeccable service by demonstrating: efficiency, knowledge, professionalism and integrity in our work.  To create and maintain a brewery that is comprehensive and exceptional in its attention to every detail of operation.  To keep our concept fresh, exciting and on the cutting edge of the brewing industry!
"T's Interior Design Inspiration"
This company provided a great amount of information about who they are targeting and the class of beer they are providing. The vocabulary they used to inform was at it's highest peek to explain that they are searching for the VIP within the person. 

Glatt is a craft brew house that is committed to brewing an experience. A cocoa and roasted almond adult flavored beverage that is brewed locally and made with imported ingredients and a passion for beer. You have found the exceptional product for the exceptional drinker. Glatt is not for the masses, it is made for the passionate few that understand what a beer can and should be.
"lapadu productions"
Glatt brewery sounds a lot more of tradition style of beer. Targeting a traditional drinker with satisfaction. Even thou they did not describe much about the ingredents of the beer still found the goal to grab my curiosity for this beer.

Desire the feel of escaping to someplace that more often then not is far from reality. Desejo beer, wants to take you away to experience the lavishing tropical feel of relaxation with just a soothing taste from a bottle. Our desire is to make you realize that you don't always have to get away in order to experience relaxation. As soon as you see our beer in the cooler your eyes will be invigorated with the royal blue color scheme guiding your imagination to tropical climates and emotions. 
"Vintage Jen"
I found this to be the top of my three. Save the best for last is what I think. I feel that Jen did a great job on taking me away from reality and entering in a fantasy world that I would enjoy to be in. When I'm enjoying a beer with my friends, I woul like to have this on my mind before I have my bottle open to be enjoyed and taken away from everyday life.