I am going to start off by making my own label. The label will have Calibri font with Light blue coloring so it could show the effect of it being cold and clear at the same time. Next, I will find a clear smooth bottle and pour clear liquid to show the effect of clear beer inside of the bottle. The label will be placed on the side of the bottle. Next will be the beer photo shoot. I have two concepts. The first concept will be to take the bottle with the label to Mt. Charleston and shoot in the snow. I will keep the wilderness theme to be able to create an earthy look. The second shoot will have a model that will be dressed with a white bikini. This shoot will take place at the studio and I will be using a high key affect. By doing this affect with this bottle will allow me to have an over exposed look and will stay with the clear theme. The model will be a Caucasian to have the clear theme to it. There will be a three light shoot. Two light boxes and one hair light. After the shoot is done, I will take the image to our Mac computer and use CS5 photo shop and edit the image to have the clear theme. These images will be all in Raw files so that I could get all the clarity and description in that image.
Wednesday, November 24, 2010
Implemention Evaluation Control
Implementing Lucid beer to the public will be a challenge. We believe if Lucid Corporation finds a great distributor and advertises well to the public, we will have a great chance in this competitive world of brewery. We understand that there is a lot of compitition and we feel that we have a great chance to succeed due to our new look on our product that many have not seen yet in the market.
“Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.”
Evaluating our product will be a great thing for us. We feel while we are doing this, we could reach out to the community and try to understand why and why not they choose our product to refresh. Going door to door will be out of the question but building booths at place of sales and handing out taste testers will give us the reaction that we need to know where we are going wrong with our product.
“The consumer arrives at attitudes toward different brands through some evaluation procedure. How consumers go about evaluating purchase alternatives depends on the individual consumer and the specific buying situation. In some cases, consumers use careful calculations and logical thinking. At other times, the same consumers do little or no evaluating; instead they buy on impulse and rely on intuition. Sometimes consumers make buying decisions on their own; sometimes they turn to friends, online reviews, or salespeople for buying advice.”
Having control on what our customers feel about our product will only make our product better then the first day it introduced itself to the market. Feedback and surveys will give us all the information we need and being on top of those things will be great for us.
“Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.”
Price
Lucid Corporation will be offering our product for what its value is worth. After countless hours researching and producing our clear, refreshing product, we feel that a MSRP price of $11.95 that makes it $1.99 a beer. We understand that it will take about $8.98 to make one bottle of beer that’s after taxes and distributing and taxes.
"Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings. Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products"
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
Promotion
Lucid Corporations will be part of all social network. We also want to try grab our customers attention by attending all events to be able to promote our new line of beer. We will take extreme measures to advertise our new product to our potential customers.
We beleive as soon as the word gets around, about our clear refreshing beverage, people all over the world will start speaking about our beer.
"Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget." ppg 389
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
We beleive as soon as the word gets around, about our clear refreshing beverage, people all over the world will start speaking about our beer.
"Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget." ppg 389
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
Distrubution
Lucid Corporation will be investing on their own fleet company of tractor and trailers to distribute our fine clear beer to selective facilities in the western part of the United States. We feel that by doing this, it will only certify value and customer service to our value customers. Showing that type of relationship will only say that we are serious about our beer. We are not trying to take away the great taste of our beer from anybody but we do feel that our product showed be appreciated.
“By contrast, some producers purposely limit the number of intermediaries handling their products. The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.”
Product
Lucid Corporation has introduced a new beer for the new generation drinker. We have been able to produce a beer with the riches ingredents and take away the traditional color. We made sure that th satisfaction in our beer will not be ruined with a high quantity of alcohol. By brewing a beer with 5.7% of alcohol will be able to be enjoyed at dinner and the privacy of the home.
"Once management has decided on its product concept and marketing strategy, it can evaluate the business attractiveness of the proposal. Business analysis involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company’s objectives" ppg 251
Lucid Corporation took time to find a great location in the entertainment capital of the world, Las Vegas. To build a new state of the art brewery. Establishing a facility with stainless steel silos and requiring employees to wear state of the art safety equipment to not interfear with the chemistry ofthe brewery.
"So far, for many new-product concepts, the product may have existed only as a word description, a drawing, or perhaps a crude mock-up." ppg 251
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
"Once management has decided on its product concept and marketing strategy, it can evaluate the business attractiveness of the proposal. Business analysis involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company’s objectives" ppg 251
Lucid Corporation took time to find a great location in the entertainment capital of the world, Las Vegas. To build a new state of the art brewery. Establishing a facility with stainless steel silos and requiring employees to wear state of the art safety equipment to not interfear with the chemistry ofthe brewery.
"So far, for many new-product concepts, the product may have existed only as a word description, a drawing, or perhaps a crude mock-up." ppg 251
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
Target Market Strategy
Lucid corporation is targeting only the responsible adult. We would like for our product to be enjoyed from all those that enjoy the taste of beer. While you are at dinner with your love ones or at a bar with your fellow friends. Lucid beer is only concerened with individuals that respect our product and be able to speak about us and make us at the top of the list of all other beers. We do feel that our product shoul be able to be shared with anyone who is curious about our product. We feel that as soon as our richness of taste and clarity will only transform them to a responsible individual. That is our target, not just a certain type of individual but all that will be transformed to greatness.
"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return." ppg 57
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return." ppg 57
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
Situations or SWOT analysis
There are many brewery establishments in the Las Vegas Valley and a variety of establishments that sell alcohol. Lucid Corporations believe with this type of advantage, we will over come with our new product outbin the publics eyes.
The STRENGTH of Lucid Corporation is that our product is Noe familiar to the publics choice. We feel that as soon as our advertisments and the word of our fans. Our product will be on top with all other top selling beers. Lucid corp. has researched countless hours on searching for clear beer and have found very few out in the market. With that said, we feel that introducing clear beer to the market, will interest many and pass the word on how great the taste and perfect the color satisfies them.
The WEAKNESS of Lucid beer is not really a factor for us. We feel that our product will only catch the customers eyes. There has been a top selling corporation that has tried introducing this type of product and did not succeed. We feel that this was introduced at the wrong time. It may be intimidating to try again with a product that failed but we are satisfied with all that has been produced.
Our OPPURTUNITY for starting here in the Vegas Valley with our new product is very simple. We feel since this city is always visited with visitors from all over the world will only give us the advantage of passing the word to others. The clearity and great taste of our product will catch the interest and will be spoken to others from all over the world.
The only THREAT that Lucid Beer will have are foriegn corporations that will try to replicate the satisfaction of the clarity and the amazing taste of our beer.
"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (see Figure 2.7). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
The STRENGTH of Lucid Corporation is that our product is Noe familiar to the publics choice. We feel that as soon as our advertisments and the word of our fans. Our product will be on top with all other top selling beers. Lucid corp. has researched countless hours on searching for clear beer and have found very few out in the market. With that said, we feel that introducing clear beer to the market, will interest many and pass the word on how great the taste and perfect the color satisfies them.
The WEAKNESS of Lucid beer is not really a factor for us. We feel that our product will only catch the customers eyes. There has been a top selling corporation that has tried introducing this type of product and did not succeed. We feel that this was introduced at the wrong time. It may be intimidating to try again with a product that failed but we are satisfied with all that has been produced.
Our OPPURTUNITY for starting here in the Vegas Valley with our new product is very simple. We feel since this city is always visited with visitors from all over the world will only give us the advantage of passing the word to others. The clearity and great taste of our product will catch the interest and will be spoken to others from all over the world.
The only THREAT that Lucid Beer will have are foriegn corporations that will try to replicate the satisfaction of the clarity and the amazing taste of our beer.
"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (see Figure 2.7). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
Objectives
Our objective here at Lucid beer is very simple, new beer for a new generation. We have spent countless hours on survaying what new features beer drinkers want in there beer.
We have gathered all the info to make, not just a great tasting beer, but a beer with a better look. Using the best stainless steel silos to refine our beer and the finest ingredents to reinvent a great satisfying taste for our customers.
Lucid beer believes that this beer is not just for the VIP but for all to be able to enjoy the taste and clearity and to feel the VIP in them.
Lucid Beer is Todays beer that will clear all the compitition.
"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D). Research and design is expensive and requires improved profits to plow back into research programs. So improving profits becomes another major objective for Kohler. Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives."
Click on the link below to access your textbook.
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
Managing Market... (page 14 of 54 — printed page 107)
We have gathered all the info to make, not just a great tasting beer, but a beer with a better look. Using the best stainless steel silos to refine our beer and the finest ingredents to reinvent a great satisfying taste for our customers.
Lucid beer believes that this beer is not just for the VIP but for all to be able to enjoy the taste and clearity and to feel the VIP in them.
Lucid Beer is Todays beer that will clear all the compitition.
"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D). Research and design is expensive and requires improved profits to plow back into research programs. So improving profits becomes another major objective for Kohler. Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives."
Click on the link below to access your textbook.
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
Managing Market... (page 14 of 54 — printed page 107)
Business mission statement
As we are locally owned and operated it is our goal to support other businesses within the Greater Las Vegas valley area and utilize local products and services to bring you what you are looking for.
The goal for Lucid Corporation is to provide leadership which enhances the independent malt beverage wholesale industry. We want to provide programs and services that will enhance members’ efficiency and effectiveness.
Lucid Corporations, is about the community and will strive to the fullest to educate about our product and how to become more responsible with consumption of our product.
This quate came from chapter 7 from our book.
This quate came from chapter 7 from our book.
“Finally, a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create.” Marketing: An Introduction for Education Management Corporation, 10th Edition ppg 41
Wednesday, November 17, 2010
week 7 EOC: The Pitch
Why drink beer that your grandfather made. Try the new and clear “Lucid Beer”.
Lucid beer has the finest refine beer with the best ingredients harvested in the highest quality farms in the United States. We use the highest quality of wheat and flaked barley to enhance the taste of our beer. We storage our new generation beer in stainless steel, poly urethane and air tight futuristic barrels. Expect our beer to be served in a tall enhanced glass to give the greatest taste that will make you feel like you’re in the future.
"Significant changes are occurring in the ways in which companies are relating to their customers. Yesterday’s big companies focused on mass marketing to all customers at arm’s length. Today’s companies are building deeper, more direct, and lasting relationships with more carefully selected customers. Here are some important trends in the way companies and customers are relating to one another"
"Significant changes are occurring in the ways in which companies are relating to their customers. Yesterday’s big companies focused on mass marketing to all customers at arm’s length. Today’s companies are building deeper, more direct, and lasting relationships with more carefully selected customers. Here are some important trends in the way companies and customers are relating to one another"
Marketing An Introduction GARY ARMSTRONG ppg 17
Wednesday, November 10, 2010
Week 6 EOC: Me times three
Week 6 EOC: Me times three
The first product care that I use is Jergens Naturals Ultra Hydrating. I believe that this product is targeted to those that have very dry skin. I use this product for that reason. I work with chemicals all day everyday and sometimes those chemicals tend to dry my skin very bad. I feel that Jergens Hydrating lotion helps my hands feel smoother for the ladies. As far as Jergens grabbing my attention for this product was mainly easy. I saw a commercial for this product and heard that its soothes dryness and when I tried it, it worked well.
The second choice will be Charms toilet paper. This takes care of all my needs under uncomfortable situations. This product grabs customers with commercials that inform viewers of the comfort they provide. I feel that they are doing a great job with advertising there product
“Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables. Another is that demographic variables are easier to measure than most other types of variables. Even when marketers first define segments using other bases, such as benefits sought or behavior, they must know segment demographic characteristics in order to assess the size of the target market and to reach it efficiently.” Pg. 177
Wednesday, November 3, 2010
Week 5 EOC: Health Care Reform
Taking a quick look at the Census report that was provided to me, I could see that almost all the citizens in the United States are covered of some type of insurance. Whether it is the 82.5% of males that are covered by some type of insurance or the 85.8% of women, that concludes a large portion of our population in the United States. Now the question is if our nationality is affected of it. 66.2% of individuals are being covered by some sort of insurance. 55% of them are not even citizens.
I believe that the health care in the United States is trying its best with the demands that the population is asking for. With the numbers that are being shown, it seems to me that they are meeting the demand.
Each region has around 80% that are being covered by some sort of insurance. The true argument is directly buying private insurance. It shows that individuals, weather man or women, over the age of 65. Has the percentage of an average of 25%. Those individuals are able to purchase private insurance from income that is being provided by other means. Now the numbers to individuals that are under 65 is much lower. They are looking at about 7% to 8% OF American population. That is the type of health care that will solve health problems. Being under government care will only allow you to 20% of the cost to each performance. 80% of it will come out of pocket or some other way. Sometimes the health care that is being provided will not cover any of the practice.
Kids of infant till the age of 18 are being covered by some type of health care but again there are some type of regulations and restrictions. The argument is not that we are not being provided by health care but the argument is what we are being provided with.
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