Wednesday, December 1, 2010

Week 9: Three great mission statements

I have read our classmates mission statements and found the three that I have selected more interesting and persuasive for me to enjoy their beer. I feel that they did a great job on describing the style of beer they are offering. 

Bitches’ Brews mission is to sell delicious and remarkable drinks that appeal to the feminine pallet.  The drinks we sell meet the highest standards of quality and freshness and combine both modern and traditional styles of brewing with creativity.  To consistently provide our customers with impeccable service by demonstrating: efficiency, knowledge, professionalism and integrity in our work.  To create and maintain a brewery that is comprehensive and exceptional in its attention to every detail of operation.  To keep our concept fresh, exciting and on the cutting edge of the brewing industry!
"T's Interior Design Inspiration"
This company provided a great amount of information about who they are targeting and the class of beer they are providing. The vocabulary they used to inform was at it's highest peek to explain that they are searching for the VIP within the person. 

Glatt is a craft brew house that is committed to brewing an experience. A cocoa and roasted almond adult flavored beverage that is brewed locally and made with imported ingredients and a passion for beer. You have found the exceptional product for the exceptional drinker. Glatt is not for the masses, it is made for the passionate few that understand what a beer can and should be.
"lapadu productions"
Glatt brewery sounds a lot more of tradition style of beer. Targeting a traditional drinker with satisfaction. Even thou they did not describe much about the ingredents of the beer still found the goal to grab my curiosity for this beer.

Desire the feel of escaping to someplace that more often then not is far from reality. Desejo beer, wants to take you away to experience the lavishing tropical feel of relaxation with just a soothing taste from a bottle. Our desire is to make you realize that you don't always have to get away in order to experience relaxation. As soon as you see our beer in the cooler your eyes will be invigorated with the royal blue color scheme guiding your imagination to tropical climates and emotions. 
"Vintage Jen"
I found this to be the top of my three. Save the best for last is what I think. I feel that Jen did a great job on taking me away from reality and entering in a fantasy world that I would enjoy to be in. When I'm enjoying a beer with my friends, I woul like to have this on my mind before I have my bottle open to be enjoyed and taken away from everyday life. 

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