Lucid Corporation feels that the large percentage of our customers will be on the web. We will also have advertisements on the television and radio but we feel that we can have a connection with our customers if we advertise in the web. Becoming involved with our customers will lead us to starting up pages on all social networks and also need to speak to web advertisement companies like goggle and yahoo and MSN to be able to have some space in their front page. We understand that all this time on the web will be costly for us at first but in the long run we feel that all this advertisement will pay off.
Lucid Corporation is also thinking about going to upcoming events and setting up a booth that will have a lot of sampling and free merchandise to be able to distribute our name out to the public and be able to spread our name out to the public.
“In recent years, the increased popularity of online social networks and video sharing has boosted the need for advertising standardization for global brands. Most big marketing and advertising campaigns include a large online presence. Connected consumers can now zip easily across borders via the Internet, making it difficult for advertisers to roll out adapted campaigns in a controlled, orderly fashion. As a result, at the very least, most global consumer brands coordinate their Web sites internationally.”
We feel that we will be able to get the older crowd that are use to the traditional look of their beer by advertising in the traditional way. Lucid Corporation is trying to set the line a little higher and being able to grab hold of the older crowd as well. Advertising on the television and the radio will be able to grab those that are not familiar with the computer.
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