Implementing Lucid beer to the public will be a challenge. We believe if Lucid Corporation finds a great distributor and advertises well to the public, we will have a great chance in this competitive world of brewery. We understand that there is a lot of compitition and we feel that we have a great chance to succeed due to our new look on our product that many have not seen yet in the market.
“Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.”
Evaluating our product will be a great thing for us. We feel while we are doing this, we could reach out to the community and try to understand why and why not they choose our product to refresh. Going door to door will be out of the question but building booths at place of sales and handing out taste testers will give us the reaction that we need to know where we are going wrong with our product.
“The consumer arrives at attitudes toward different brands through some evaluation procedure. How consumers go about evaluating purchase alternatives depends on the individual consumer and the specific buying situation. In some cases, consumers use careful calculations and logical thinking. At other times, the same consumers do little or no evaluating; instead they buy on impulse and rely on intuition. Sometimes consumers make buying decisions on their own; sometimes they turn to friends, online reviews, or salespeople for buying advice.”
Having control on what our customers feel about our product will only make our product better then the first day it introduced itself to the market. Feedback and surveys will give us all the information we need and being on top of those things will be great for us.
“Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.”
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