Promotion

Lucid Corporations will be part of all social network. We also want to try grab our customers attention by attending all events to be able to promote our new line of beer. We will take extreme measures to advertise our new product to our potential customers.
We beleive as soon as the word gets around, about our clear refreshing beverage, people all over the world will start speaking about our beer.
"Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget." ppg 389
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing