Lucid Corporation has introduced a new beer for the new generation drinker. We have been able to produce a beer with the riches ingredents and take away the traditional color. We made sure that th satisfaction in our beer will not be ruined with a high quantity of alcohol. By brewing a beer with 5.7% of alcohol will be able to be enjoyed at dinner and the privacy of the home.
"Once management has decided on its product concept and marketing strategy, it can evaluate the business attractiveness of the proposal. Business analysis involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company’s objectives" ppg 251
Lucid Corporation took time to find a great location in the entertainment capital of the world, Las Vegas. To build a new state of the art brewery. Establishing a facility with stainless steel silos and requiring employees to wear state of the art safety equipment to not interfear with the chemistry ofthe brewery.
"So far, for many new-product concepts, the product may have existed only as a word description, a drawing, or perhaps a crude mock-up." ppg 251
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
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