Objectives

Our objective here at Lucid beer is very simple, new beer for a new generation. We have spent countless hours on survaying what new features beer drinkers want in there beer.  
We have gathered all the info to make, not just a great tasting beer, but a beer with a better look. Using the best stainless steel silos to refine our beer and the finest ingredents to reinvent a great satisfying taste for our customers. 
Lucid beer believes that this beer is not just for the VIP but for all to be able to enjoy the taste and clearity and to feel the VIP in them. 
Lucid Beer is Todays beer that will clear all the compitition.

       "This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D). Research and design is expensive and requires improved profits to plow back into research programs. So improving profits becomes another major objective for Kohler. Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives."
Click on the link below to access your textbook.   

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing                                                      


Managing Market... (page 14 of 54 — printed page 107)