Wednesday, November 24, 2010

Distrubution

Lucid Corporation will be investing on their own fleet company of tractor and trailers to distribute our fine clear beer to selective facilities in the western part of the United States. We feel that by doing this, it will only certify value and customer service to our value customers. Showing that type of relationship will only say that we are serious about our beer. We are not trying to take away the great taste of our beer from anybody but we do feel that our product showed be appreciated.  

By contrast, some producers purposely limit the number of intermediaries handling their products. The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.”
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing                                                     

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