Lucid corporation is targeting only the responsible adult. We would like for our product to be enjoyed from all those that enjoy the taste of beer. While you are at dinner with your love ones or at a bar with your fellow friends. Lucid beer is only concerened with individuals that respect our product and be able to speak about us and make us at the top of the list of all other beers. We do feel that our product shoul be able to be shared with anyone who is curious about our product. We feel that as soon as our richness of taste and clarity will only transform them to a responsible individual. That is our target, not just a certain type of individual but all that will be transformed to greatness.
"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return." ppg 57
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
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